An apparel and stationary brand created to inspire.
2020 turned many of our lives upside down, or at the very least made us slow down. For those with more time on their hands than ever before, they had time to reflect, evaluate and dream.

Realising new or forgotten passions, setting personal goals, changing careers. We have created ALWAYS STRIVING to help and remind people to not only keep striving towards their goals, but how to get there and dream bigger again.

With our apparel acting as a visual reminder and our stationary as tools. We aim to inspire people to dream big, take action, be the best version of themselves and live the life they desire.


"We hope our products bring you closer to living your dream life everyday"

Alarna (Right) & Kirsten (Left), with trusty sidekick George.

This sister duo have been working together to create a brand to inspire and encourage people to set goals and take action in style. 
From just an idea in 2020, Alarna & Kirsten are proud to launch Always Striving to the world in June 2021.



The Smith Family 

$1 from every order placed on alwaysstriving.com.au will be donated to The Smith Family.

The Smith Family is an independent children's charity helping disadvantaged Australian children to get the most out of their education, so they can create better futures for themselves.

The Smith Family helps disadvantaged children believe in themselves and encourage them to strive to turn their dreams into reality.

We are very much looking forward to contributing to The Smith Family so they can support the next generation to dream big & always strive, no matter the circumstances they have been born into.

To learn more about The Smith Family click here.



Responsible suppliers

We go to great effort to insure we only work with those who are or working forward a more sustainable future and are working to ethical standards. 


Environmentally friendly Packaging  

We do our best to use only sustainable packaging, whether it is recycle or compostable.


Designed to last

Our apparel is designed to be worn time and time again, dressed up or dressed down. Our stationary is built to be used once and then recycled. 

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